Tuesday, 20 April 2010
Evaluation Overall
On the whole, I am really pleased with my three finished products and feel very proud of the improvements I have made since my original coursework brief. I am also really pleased with what I have been able to create and produce within such a short amount of time through the development of skills over the two year course! Throughout the coursework brief, I have learnt many useful skills including how to use photoshop properly and in a more advanced way, including how to edit images effectively using filters to my advantage and how to create drop shadows, strokes and inevitably a finished product which appeared professional by using the technology available to me.
Institutions:
I would personally prefer a bigger publisher like Bauer to distribute my music magazine because it is the largest privately owned publisher in Europe. Bauer is a publisher that distributes multi-nationally meaning a product can be easily widely distributed. The benefits of having an established media institution like Bauer as a publisher we would have advertising agencies already signed up with good reputations. By having direct links with other distributors such as WHSmiths you are enabling your product to have a wider circulation, usually all over the country. However, the negative impact having a big publishing company is having less editorial independence and the company may choose the way in which you create the magazine and have control of parts of your magazine. They are also much more likely to make you pay more attention to the advertisers as to your audience because of the high revenue that is created by advertising space. Although, you would be competing against the other magazines and would have limits set on what you can produce you would also be able to use their knowledge and their ideas as inspiration for the magazine.
Addressing my audience
My magazine uses its youthful colour scheme that was chosen in my audience research to attract my target audience. I also used slang and informal language to speak directly in the language of my readers. This also meant it kept the overall appearance quite youthful. The bright colour scheme was chosen through my audience research which meant this was what they wanted (creating a direct input allowed them to choose features that they felt would make them buy the magazine.) I also implemented the conventions of ripped highlighter stickers and scruffy edges to the photograph without making it appear unprofessional, but links to my target audience’s youthful age where rebellion is common. 2nd person pronouns ‘you’ have been used to create a direct link with the reader and the magazine making a personal relationship between the two. It almost gives the impression that it is addressing the target audience individually- connoting that their views/opinions do matter something young people strongly feel they do not get to share. New bands connotes originality and maybe cheaper tickets to gigs before they become ‘famous’ which allows aspirers to acknowledge that their dreams can come true and that mainstreamers can afford to see their new favourite future band.
Evaluation: My target audience.
My target audience is demographically made up of 65% Males to a ratio of 35% Females. Of these they are mostly aged between 16-25 years old, and who all enjoy rock music in its many forms. They all seem to be part of a sub cultural group that I have aimed at. The majority of my target audience class themselves as either emo, goth, punk, or indie. My media kit would say that my target audience enjoys gigs- especially local ones which is why my magazine has gig reviews for each area in the UK. It would also say 80% of them like to listen to fresh new bands whether unsigned or signed which is why my magazine is in conjunction with you tube receiving an array of talent to be interviewed within the magazine appealing to our aspirers. We review you tube stars weekly- advertising them in return for advertising space online. It probably would also say that 78% love new gadgets especially mp3’s/mp4’s which is why I have made a conscious effort to feature a review on the latest mp4 which has no gender specific because of their many colours. Out of these 78% a further 49% have personal items but said they would up date them with newer technology appealing to the advertisers of electrical/ gadget type products. 90% of my target audience loves to watch you tube videos and 60% of them liked unsigned artists work more- showing the distinct want for more reviews about those trying to make it into the industry than about those already within it. Therefore my target audience would be very attractive to advertisers meaning more revenue for my magazine and ultimately a wider distribution.
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