Evaluation: My target audience.

My target audience is demographically made up of 65% Males to a ratio of 35% Females. Of these they are mostly aged between 16-25 years old, and who all enjoy rock music in its many forms. They all seem to be part of a sub cultural group that I have aimed at. The majority of my target audience class themselves as either emo, goth, punk, or indie. My media kit would say that my target audience enjoys gigs- especially local ones which is why my magazine has gig reviews for each area in the UK. It would also say 80% of them like to listen to fresh new bands whether unsigned or signed which is why my magazine is in conjunction with you tube receiving an array of talent to be interviewed within the magazine appealing to our aspirers. We review you tube stars weekly- advertising them in return for advertising space online. It probably would also say that 78% love new gadgets especially mp3’s/mp4’s which is why I have made a conscious effort to feature a review on the latest mp4 which has no gender specific because of their many colours. Out of these 78% a further 49% have personal items but said they would up date them with newer technology appealing to the advertisers of electrical/ gadget type products. 90% of my target audience loves to watch you tube videos and 60% of them liked unsigned artists work more- showing the distinct want for more reviews about those trying to make it into the industry than about those already within it. Therefore my target audience would be very attractive to advertisers meaning more revenue for my magazine and ultimately a wider distribution.