Institutions:

I would personally prefer a bigger publisher like Bauer to distribute my music magazine because it is the largest privately owned publisher in Europe. Bauer is a publisher that distributes multi-nationally meaning a product can be easily widely distributed. The benefits of having an established media institution like Bauer as a publisher we would have advertising agencies already signed up with good reputations. By having direct links with other distributors such as WHSmiths you are enabling your product to have a wider circulation, usually all over the country. However, the negative impact having a big publishing company is having less editorial independence and the company may choose the way in which you create the magazine and have control of parts of your magazine. They are also much more likely to make you pay more attention to the advertisers as to your audience because of the high revenue that is created by advertising space. Although, you would be competing against the other magazines and would have limits set on what you can produce you would also be able to use their knowledge and their ideas as inspiration for the magazine.