My target audiences demographic status is:
- Age: between 16-25
- Gender: Mainly male
- Marital status: single
- Region: Anywhere near a city
- Social status: C1, C2, B
Psychographically however,
- Music taste: Rock, Indie
- Subcultural groups: Emo, Scene kid, Goths
- They buy/consume:
Live Gig tickets
Converse/ Vans
Alcohol- Jack Daniels, Smirn-off
I-pods/ MP4's
Gutiars and other musical instruments.
My ideal price for the magazine after looking at the results from my questionnaire around £1.85 however on a montly circulation making the price more appealing (demand i high) but enough circulation income aswell.
The content will include; new bands, artists (singer songwriters) that are unsigned yet bring a new style of music to the exisiting products. Reviews for gigs and gig listings. The style of the colour scheme will be electric blue, orange and black also chosen from the questionnaires results. An anti-commercial feel will be adopted through torn stickers and lettering not being straight.
My unique selling point is the fact my magazine appeals to a wide range of rock fans and also those wanting new music styles or fresh sounds before anyone else. It gives a sophisticated view of the genre for those devoted musicians and bands which are currently unsigned to be advertised within my magazine who wish to make it into the music industry as a career.
No comments:
Post a Comment