Addressing my audience

My magazine uses its youthful colour scheme that was chosen in my audience research to attract my target audience. I also used slang and informal language to speak directly in the language of my readers. This also meant it kept the overall appearance quite youthful. The bright colour scheme was chosen through my audience research which meant this was what they wanted (creating a direct input allowed them to choose features that they felt would make them buy the magazine.) I also implemented the conventions of ripped highlighter stickers and scruffy edges to the photograph without making it appear unprofessional, but links to my target audience’s youthful age where rebellion is common. 2nd person pronouns ‘you’ have been used to create a direct link with the reader and the magazine making a personal relationship between the two. It almost gives the impression that it is addressing the target audience individually- connoting that their views/opinions do matter something young people strongly feel they do not get to share. New bands connotes originality and maybe cheaper tickets to gigs before they become ‘famous’ which allows aspirers to acknowledge that their dreams can come true and that mainstreamers can afford to see their new favourite future band.